VARMARA
Knit clothing tradename complex branding
Varmara is a trademark of warm knit clothing. We carried out research and developed strategy for a new brand. A unique name with positive semantics of warmth and femininity was developed. Visual identity of Varmara is realized in flexible forms copying wool loops. Unique font puts an emphasis on individual style and gentle nature.

Strategy

Varmara is a brand emerging at the junction of two trends. We took the best from retail and added a pinch of author's product. The result is reliability
based unique form.


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