SKOLKOVO brand identity redesign
Refreshing visual branding of innovation center
Light brand facelift for innovation center "Skolkovo". Our goal is to refresh brandmark, redesign communications, to create new principles of corporate identity. Color code with unique for each department gradients. New logo built according to grid. Every element and space on its place. Widths are balanced, overall view became lighter and cleaner. New logo haven't any casual quantity — everything calculated. Additional versions of brandmark was developed for events and extra information. Complete redesign of visual identity, created absolutely new concept. Cards, lettreheads, folders and logo guidelines.



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