PUNKTO
Strategy for a car tyre retailer
Branding strategy, name and corporate identity development
for a car tyre retailer from Tallinn.

Strategy
We did never doubt the selection of strategy for the Estonian brand once
for a moment. It should be clean, neat and clear. Short and concise name,
laconic style and logo.

Name
Punkto is a handy and user-friendly store with a wide range of well-priced car tyres. Name brand is a derivative from German "punkt", a certain place or point to put
in a store search to buy tyres.

Design
Corporate identity is created under the influence of Nordic nature clear to North Europe. Letter P is a stylized pin, which directs where the point you need is.
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