Conception №2. Nostradamus.
We called the second conception after the famous French doctor and astrologer. How do we settled upon this idea? Well, "Monkfish" name is directly connected to seas and oceans. Taste of craft beer, i.e. IPA, largely depends on the fact it was transported at great lengths with ships. Hence we can't avoid theme of seas. How did seamen find their ways — and find nowadays as well? Surely, they look on stars. That's why we decided to take Latin names of constellations as a basis of the second conception.
We omit Cancer and Pisces for understandable reasons of Russian connotations
and consonances. It would be much too simple to make the whole conception on stars alone; it's a meeting point of many other ideas.
Both starred sky and abysses where monkfish live are dark places.
A star symbolises a light of our fish.
Nostradamus was an alchemist. Brewery is a modern alchemic laboratory.
Every brand is a name of a constellation. For example, "VIRGO Lemongrass" — for ladies, "Sagittarius" — a brand with spicy taste etc. Each name would appear at large size, and colours would be the major distinction. It is an overall conception, which is well perceived.