Creating logo and corporate identity for a virtual fitting room
Dressformer is a virtual fitting room. This venture project of Innovative Laboratory consists of a separate module; owners of clothes shops online are free to install it at their websites. Users insert their measures and then learn how well would certain clothes fit. We've made a unique description of the project in refined way and shaped it delicately, so that it would meet quality expectations of fashion industry. The idea behind the corporate identity is represented quite clearly: one can try on any clothes quickly and easily.