At this time brand DOLL exists in mainstream and glamorous area. If we will be guided by values and mission you provided we need to move nearby Beach Bunny and Victoria's Secret, these brands are very similar to our future strategy.
Where we want to be
Personal Joyful Intimate Lingerie-style True and natural Positive Beautiful Californian Sexy Express yourself and be yourself
The idea about visual branding is to unite sexy fashion-lingerie style with something personal, positive and joyful. This kind of style is used by Victoria's Secret and Beach Bunny with some variations.
Locally grown grape is cheap and very juicy
Target Audience needs and beliefs
Important how they look
Important opinion of others, but they have its own point of view on everything
Looking for diversity and change
Want to be sexy, attractive, beautiful
«I want to be sexy & beautiful but I'm afraid about losing my own personality and will be look like some other people»
The freedom to be yourself
You are beautiful person as is. Be yourself in any situation, our swimwear emphasises your best verges. You don't need to be like these hipster girls or fashion models. You just need to be yourself and feel free. We take care of the rest.
We recommend to use happy, funny, smiling and laughing models. Neutral emotions is good too.
Moodboard. Examples of design.
Please check designs we picked and let us know what do you think.