DOLL SWIMWEAR

Basic Brand Wireframe

MARKET
Competitive analysis
At this time brand DOLL exists in mainstream and glamorous area. If we will be guided by values and mission you provided we need to move nearby Beach Bunny and Victoria's Secret, these brands are very similar to our future strategy.

BRAND
Brand Architecture
BASICS
Where we want to be
Personal
Joyful
Intimate
Lingerie-style
True and natural
Positive
Beautiful
Californian
Sexy
Express yourself and be yourself


The idea about visual branding is to unite sexy fashion-lingerie style with something personal, positive and joyful. This kind of style is used by Victoria's Secret and Beach Bunny with some variations.
Locally grown grape is cheap and very juicy
Target Audience needs and beliefs
Important how they look

Important opinion of others, but they have its own point of view on everything

Looking for diversity and change

Want to be sexy, attractive, beautiful

Insight

«I want to be sexy & beautiful but I'm afraid about losing my own personality and will be look like some other people»
Brand Answer
The freedom
to be yourself
You are beautiful person as is. Be yourself in any situation, our swimwear emphasises your best verges. You don't need to be like these hipster girls or fashion models. You just need to be yourself and feel free. We take care of the rest.

Brand personality

Brilliant

Inspiring

Californian

Natural

Open-minded



Brand voice

Positive

Girlish

Cheerful

Playful

Brand look

Elegant

Clean

Contrast

Partly-Bright

Natural Colors

Moodboard (models)
We recommend to use happy, funny, smiling and laughing models. Neutral emotions is good too.
Moodboard. Examples of design.
Please check designs we picked and let us know what do you think.
Thanks for watching!