ARCTIC
Visual strategy for a new brand of motor boats
"Arctic" is a new brand of "sea jeep" motor boats. Those ships are insulated for usage from the beginning of navigation towards its very end.

We've created a logo, brand identity, recommendations for design of the launches, as well as have chosen fonts and product catalogue. One can see "A", a ship's bow, an iceberg, and a compass in the symbol. Within the project there was created
a catalogue of the whole line-up of "Arctic" motor launches.

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